Cubicle workers are switching to standing desks and going for walking meetings. A push for anactive lifestyle has fueled big business for the likes of FitBit, whose stock is soaring after going public in June, and SoulCycle, which is gearing up for an IPO that aims to raise $100 million. The call for a healthy lifestyle is only growing,the theory goes, and athleisure clothes are designed to help us look good while we do that..
The warmth of the previous day’s race had two effects on me. The first, it conditioned me to run at effort in warm conditions. The second, it prevented me from going all out; whilst I was tired and felt like I’d worked, I didn’t feel nearly as battered or bruised like I’ve done in previous eyeballs out races..
Artist Fred Stonehouse gathered artworks that embody his obsessions for a show organized in collaboration with the Tory Folliard Gallery about that timeless art form the tattoo. Deeply personal, scholarly and provocative, “The Beast Within” captured a sort of good, old fashioned belief in the power of images. Solein’s show at Tory Folliard was a headlong dive into one of our state’s most accomplish artist’s head space.
The Nike name ranks among the world’s top 10 brands, according to Young Rubicam, New York, along with Coke and McDonald’s, Mr. Knight’s favorite advertisers. He and Nike this year could have declared victory in the athletic foot wear wars; Nike is so dominant that athletic shoe retailers and marketers fear what would happen should the company falter.
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Whenever I ponder about the topic of shoes, the first thing that snaps to my mind is the Monty Python scene from the ‘Life of Brian’. The shoe has been with us for millennia and plays a great role in running. It is probably the only tool a runner needs unless of course you are running barefoot yet most of us do not have the courage or the environment where it would be safe to do so.
Editor’s Note: In the past few years, marketers and agencies have grown comfortable taking stands about sometimes controversial topics, including mass shootings and terror attacks. But in the wake of recent police related shootings and the attack on police in Dallas and Baton Rouge, the industry has been mostly silent. It’s understandable.