ROAR!: Get Heard in the Sales and Marketing Jungle is the latest book by Kevin Daum along with fellow EOer Daniel Turner. Written as a business fable and available this week on Amazon, Kevin and Dan show how you can communicate your message to all buyers in the same manner a fatal mistake made on websites, in marketing materials, and through personal communication. Here a link to download the first 2 chapters for free take ten minutes to read (the whole book can be read in an hour or so).

A patient at Children National Health System is all smiles thanks to support from Oliver, one of the four legged friends in the Animal Visitation and Pet Therapy Program. Today, Children National and PetSmart Charities announced the animal welfare funder commitment of more than $270,000 to expand the popular pet therapy program.The grant will enable Children’s National to add the program’s first ever full time coordinator to facilitate more visits to patients throughout the hospital and outpatient clinics. When the 17 year old came down with sepsis in July, Lane’s mom was told that if she did not bring him back to Children’s National immediately, he might not survive the night.

En ralit, le fait de savoir faire du buzz, de lier une relation motionnelle avec ses consommateurs et d’tre reli un ensemble de connotations positives n’est pas une condition de succs des marques, mais seulement une consquence de ce succs. Seules les marques qui ont su se construire une brand culture riche et cohrente peuvent impliquer ainsi les consommateurs. Elles ne se contentent pas de crer, de manire factice, des motions via la publicit, mais inventent rellement un mythe de marque porteur d’motions.

The death of Vaclav Havel seemed to mark the passing of a special species in postwar European politics: the anti totalitarian dissident “living in truth,” who with petitions and samizdat nurtured a democratic revolution that made the continent “whole and free.” Only it turns out that not everyone, like Havel, lived happily ever after. Russia returned to dictatorship a decade ago, and Ukraine is following. Belarus was never free.

Another time I was trying for weeks to work with the property manager (same one on the flier) who oversaw mine and about 30 other buildings they own to fix something that broke. Anyway I had never saw this person, except through email and wanted to know who I was dealing with and so I googled their name. A fox2 story about a young couple who stole a puppy from a shelter popped up..

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